Luci’s Blogs

 

If you are woman entrepreneur selling a service brand rather than a product brand, you already understand the uniqueness and challenges associated with it: Since a service brand is essentially an intangible and ‘experience’ based brand, it is harder to sell than a service brand, as the customer can…

The woman of today is one with dreams and visions of making a difference in the business world. No longer wanting to be confined to housework, women want self-empowerment and financial freedom. Apart from their own enthusiasm, the increasingly expensive standards of living have also had an impact on the…

Entrepreneurs usually prefer to fly solo and consider themselves as self-sufficient. But it does get lonely this way at times. Every genuine woman entrepreneur needs advice and opinion, an alternative perspective, encouragement, and even pep talk. As more and more women are starting their own businesses, they are looking for…

The economic participation of women has decreased the level of poverty among women. These women are the game changers. Over the next decade, women in business will wield huge influence over sports, politics, society and most importantly, in the business world.     (more…)

Have you ever felt like an outsider even in an insiders’ club? You are a woman entrepreneur and yet you find it hard to relate to and communicate with your peers at regular mainstream conventions and seminars? You often suffer from the ‘impostor syndrome’. All these are signs that…

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