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Have you ever wondered why starting a business and taking it to another level are two different things, and going from the first to the second state is often a long and difficult journey?

While the reasons are too common and visible, entrepreneurs generally fail at interpreting their present state and what they desire, in order to reach the top of the career ladder. Some of the reasons why entrepreneurs fail at their job, include:

  1. Focusing on products or services rather than consumer’s needs
  2. Focusing on earning money rather than providing solutions
  3. Focusing on a general state of satisfaction, but not communicating the change of state before and after using the product or service

To make sure that you are working on all the above points, you need to have a clear mind and all your goals laid out in front of you. For example, you may be operating at low sales and even lower profit margins but you need to figure out why you opened your business in the first place. People generally opt for a sole-proprietorship or partnership venture to double or even triple their income.

However, to achieve that goal, you need to have a pre-goal which is providing solutions to your customers instead of typical product and services, and market them in a way which truly takes your audience / customers on a journey from the before to the after state. Once you have clear goals in mind, along with a fully laid out plan on how to market your product, then you are good to go.

The whole process defined above is often a complicated mystery to solve, however if you are trying hard and are still standing at point zero, then you need to hire a business coach that helps you clear your mind, and focus on improving your business, as well as your mental status.

Given that the competition is tough to survive at almost every point in time, the only way to succeed is to help the buyers realize that they are in fact making a purchase to solve their problems, and not just doing something that will add to the burden and hassle or be just useless.

Luci McMonagle is a phenomenal business coach that helps fresh and long-standing women entrepreneurs to double, or even triple their income by guiding them on marketing their services using strong language and words that communicate the solutions to their problems. She has a way of inspiring women and motivating them to change from an unappreciated, underpaid, and undervalued status to a respected, confident, and appreciated status. Visit www.lucimcmonagle.com and sign up now for the “Make Money Now” boot camp.

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