The Power of Pre-Launch Marketing – A Guide for Women Entrepreneurs
Excited about launching your new business idea in the market? If you want to get your target market excited as you are, you must practice pre-launch marketing. Have you thought about how customers anxiously await the launch of a new iPhone model? How customers wait and pre-book new car models? How they count down the moments until the actual launch? The secret is in what is known as pre-launch marketing – a marketing strategy that involves creation of a buzz well before a product/service is launched.
Pre-launch marketing may be the tool that can be the deciding factor regarding a successful launch. Pre-launch marketing can help you stand out amongst the numerous other newcomers in the market, and enable you to successfully launch your career as a women entrepreneur.
Focus on People Features, not Product Features
Every wonder why Apple is doing such a fine job at creating pre-launch buzz? It is because it focuses on how its new phone model resolves pressing problems that people face. It does not overly focus on the new model’s design and technological advances (they are a given); instead it talks about how the new iPhone solves a range of people problems. For example, Steve Jobs talks about how iPhone eliminates the need for carrying an mp3 player additionally, to enjoy top quality music while commuting or exercising.
Before you launch your product/service, talk greatly about how your product or service will resolve peoples’ problems, how they will contribute towards making their lives easier and what convenience will your customers get out of your offering. You can then highlight the features of your product/service, that would help in resolving peoples’ problems, thereby explaining the specifications of your offering as well.
Make an Event Out of It
People love experiences – so make your business launch an eventful experience for them. Plan a proper gathering, a social event, one – which your customers would love to attend. You can get in touch with an influencing personality, either a well-known celebrity if you have the links, or someone popular in your neighborhood that you have access to, and make them a star guest at your launch event.
Making a big deal out of your launch will not just catch your target market’s attention, but may also generate some media attention. And once the media are on board, there are no limits to how far your shout-out can reach!
Manage your Suspense Duration
Give ample time for the suspense to build up, regarding your launch. If you give too less time, you miss your potential for grabbing attention of your target market, but if you linger it on too long, some of your potential customers may lose interest. Get the duration right, launch when the market is hot and boom, you have created for yourself, a successful launch.
Creating a smart pre-launch strategy can help you successfully launch your career as a woman entrepreneur and assure you of customers even before you enter the market.