How to Elevate Your Business and Stand Out in the Market
In the pursuit of improving our startups or moderately established businesses, it’s easy to lose our unique identity and get caught up in market trends. Many service-oriented businesses focus their marketing campaigns on selling products that don’t truly represent what they offer. As the market and consumers become more educated, it’s crucial to articulate clearly what you’re selling through a focused advertising medium instead of using multiple channels that might confuse your audience without a clear strategy.
The Importance of Purposeful Marketing
Many women entrepreneurs struggle to clearly communicate their service’s purpose, which often results in failing to attract prospective buyers. While business consultants can provide direction, they often overlook the importance of accurately marketing your offerings digitally.
The Power of Words in Marketing
Words are our most powerful tool in marketing. Sales are driven by customers’ perceptions of our campaigns. A skilled business coach can elevate your status by providing innovative marketing ideas to keep you competitive. In today’s market, people seek solutions to their problems rather than mass-produced or standardized items. Women, being more influential and emotionally attuned, can effectively communicate how their services solve customers’ day-to-day challenges.
Understanding and Meeting Customer Needs
Carefully study what your prospects are looking for and provide clear, effective solutions that address their problems. This approach makes your marketing efforts truly count. When customers are satisfied, they become loyal, resulting in long-term relationships and increased business.
Creating Value and Evangelizing Customers
As a businessperson, you need to offer solutions that enhance the perceived value of your services and encourage customers to become evangelists for your brand. Making necessary changes to your marketing campaign can lead to self-satisfaction, a sense of accomplishment, and increased confidence in your work.
For practical and empowering advice, check out Luci McMonagle’s range of helpful products designed for your success. Visit her digital store, Soul Nourishment, at .
Women entrepreneurs are by no means doing ordinary work. They are truly change seekers and change makers. No matter how small their businesses may look or seem, they are using them as a means to fuel their passion, change their own destiny, improve their families’ lives, change the conditions of their communities, and make the planet a better place for all of us to live in. Women entrepreneurs are no ordinary beings; they are the real version and incarnation of super girl and super woman. They are playing an important part in saving the world from poverty, despair, and antipathy. Here is how:
They are the Light Bearers
Women entrepreneurs are the light bearers, literally and metaphorically: In an economy of doom and gloom, businesses initiated by women are a beacon of hope and salvation. Their feminine, compassionate nature enables them to feel, sense and experience the problems of the world and use their creative and empathetic energies to find solutions. The best example of this is how women entrepreneurs have made use of solar energy and technology to bring light to impoverished communities in Asia and Africa that had been deprived of power for a long time. This way they have brought employment opportunities to other less privileged women and allowed them to experience financial independence and empowerment.
They Find Compassionate Solutions to the Problems of the World
Women owned businesses are generating income and helping the economy. However, they are doing much more than that: these women entrepreneurs are using their sense of empathy and compassion to make the world a better place. They use a broader realm of mediums, i.e., not just science and technology but also art, creativity and mysticism to make the world a better place, not just materially but also emotionally and spiritually. They use these mediums to help people connect with themselves, understand others and engage with them in material and metaphysical ways. This way they promote a culture of global compassion, tolerance and understanding.
They Use Entrepreneurship as a Means of Fulfillment
Women come into businesses as an alternate means to find a solution to their limitations like familial responsibilities, lack of ideal employment opportunities, social barriers, etc. This struggle makes them increasingly intuitive and empathetic to others’ limitations and struggles, thus enabling them to create businesses that are responsive, flexible and compassionate towards the needs of the incapacitated, deprived, and marginalized. Their businesses not only fuel and fund their own dreams, lives and passions but that of others as well. Entrepreneurial women have become soul sisters, separated by continents but joined in spirits.
These are the very reasons more and more enterprises are investing in women-led businesses, as they see it as a way to invest in not just one person but in a community. So the time to turn your dreams into a reality is more opportune than ever.
The Universe Is Calling Your Name…Are You Listening?
If you worry about something in your business and obsess over the negatives then the stress creates inner resistance that repels positive energy. Rest assured when you have inner passion and see your business as a special and sacred mission, then the Universe will conspire to bring you closer to your goal through the activation of the law of attraction. If you want to achieve financial abundance then trust me when I say this: “Go ahead with the assurance that the Universe is on your side and will work to bring you closer to your dreams and goals.” And I am here to help you!
As a Mystic Wealth Creator, I, Luci McMonagle, have been teaching women to shed their self-sabotaging beliefs and habits, and turn their passions, skills and entrepreneurial dreams into profitable as well as philanthropic businesses. Seek my advice by booking a FREE session with me.
Starting a new business is not easy and requires a lot of time, dedication, and energy. It’s not uncommon for budding entrepreneurs to put in as many as 20 hours and weekends into their new business. Most women entrepreneurs are guilty of working too hard, of putting themselves after everything and everyone else. They feel guilty and paranoid about resting or vacationing and feel that the entire business may collapse when they are not there. This is the reason why they burn out faster as well and are more likely to quit. Here is why making time for yourself is important and how it can actually help you and your business:
Being Tired Doesn’t Help!
Working without a break for long stretches can build up fatigue and curb creativity. It impacts the quality of our life and work eventually. When we are tired, we are more likely to:
Make Mistakes
Miss Deadlines
Respond Negatively To Clients And Prospects
Fail To Notice And Capitalize On Opportunities
Remember, stress also manifests unhealthy habits and patterns like,
Sleeping Late
Binge Eating
Compulsive Shopping
We can’t do our best work if we are constantly tired. The more relaxed we are, the more zest, energy, purpose and mindfulness we can add to our work and lives.
Identify What You Need; Then Go Ahead and Get It!
Identify what you need in order to relax and recharge your batteries. It doesn’t have to be exotic vacation always! It can be something as simple and basic as:
Taking A Weekend Off
Meeting A Few Friends For Coffee
Going To A Spa
Spending Time With Your Family
Getting 6 Hours Of Sleep Instead Of Just 4
In fact, make a list of all the things that help you relax and start doing them one by one. Knowing what you want and doing it creates a feeling of empowerment in one’s life as well as business.
Plug The Energy Drains
We encounter several energy drains and clogs in a day. It can be small things like:
Idle Chitchatting Online With Friends
Constant Interruptions While You Are Working
Attempting To Multitask
Responding To Emails That Aren’t Even Urgent
Getting Up To Make Coffee Several Times
Each energy drain takes you a mile away from the completion of your goal and deadline achievement. Do these:
Work In An Isolated Room
Set Your Messenger To ‘Away’ Or ‘Busy’ Status
Stop The Urge To Check Your Email After Every 15 Minutes
Curb Idle Browsing On The Internet
Work Diligently For An Hour And Then Take A 15 Minutes Break
Being a workaholic sets a bad example for your team and a bad image of you and your business. For instance, how would it look if you are selling your services as a yoga instructor but you look tired and stress; or you claim to be a financial planner but your own finances are in disarray? Women entrepreneurs need to lead their business instead of becoming a slave to their routines. The only way to do so is to relax more often.
Have you been a slave to your routine? Are you a stress junkie? Let Luci McMonagle can help you create more freedom in your life and business.
3 Common Mistakes in Your Business and How to Fix Them
Starting a new business and keeping it afloat requires more than just luck and chance; it demands persistence, enthusiasm, and a strategic approach. Finding new clients and keeping the old ones engaged takes hard work and innovative strategies. However, amidst the hustle, you might be making some common mistakes that could be hindering your success. Here, I’ll highlight three such mistakes and provide effective tactics to overcome them.
1. Waiting for Clients to Come to You
Setting up a sleek website and adding a shopping cart is just the beginning. If you’re wondering why the clients aren’t flocking to you, it’s because visibility is key.
Tactic: Leverage the Power of Social Media
Create business profiles on platforms like Facebook, Twitter, Pinterest, and Instagram to promote your services. Engage with potential clients by understanding their lifestyles, needs, and preferences. Connect with them on a personal level by liking their pages and following them.
2. Merely Answering Questions
Receiving inquiries that don’t lead to sales can be disheartening. If you leave those inquiries unattended, you’re missing out on potential opportunities.
Tactic: Pursue, Engage, Follow-Up
When someone shows interest, it’s your job to keep them engaged. Follow up with those who inquired but didn’t purchase. Understand their concerns and offer tailored solutions to convert their interest into commitment.
3. Obvious and Shameless Self-Promotion
Constantly marketing your services can often come across as aggressive and may turn potential clients away.
Tactic: Sell Without Selling
Instead of blatant self-promotion, be genuinely helpful. Ask intelligent, perceptive questions or provide insightful answers. Create curiosity about your offerings by showcasing their value and relevance through meaningful interactions.
Empower Your Business with Luci McMonagle
We often self-sabotage through misconceptions and missteps, but with the right tactics, growth is attainable. These strategies have helped me elevate my business significantly, and they can do the same for you.
For more practical and empowering advice, stay tuned to my blog. Let Luci McMonagle assist you in navigating the path to entrepreneurial success with wisdom and heart-centered guidance.
Entrepreneurship is the new ‘in’ thing these days. Everyone, especially Millennials, want to build their own business and start something truly innovative. Unfortunately, this is easier said than done, especially for a woman.
We are all essentially the same – having the same evolutionary background, equipped with the same body features, the same mind and living in the same world. Then how does one woman become an entrepreneur and the other isn’t able to?
